typeface specimen bowen
bowen typeface artisan square vintage
 artisan square vintage logotype
font reference
hangtag for artisan square vintage
reference images

Artisan Square Vintage, Bowen Island Identity

Practical People designed an identity for Artisan Square Vintage, a selective vintage shop by Dana Lee Brown focusing on dead stock quality garments and objects. Located in Bowen Island, a hemlock-covered community off the coast of Vancouver, Canada and practically on the edge of uninhabited wilderness.

Archetypal Typography

The logo utilizes a custom variable unicase font for wood-routing by hand inspired by Squamish carving traditions and vernacular hand made wood signage seen throughout the island and the Pacific Northwest. Cleft fencing found on Bowen Island was also a reference. When the font is routed, overlapping straight lines create a natural tolerance for imprecision, embracing a subtractive method of production.