Bar Vinazo, Brooklyn
Visual identity for Spanish wine bar in Brooklyn, Bar Vinazo.
The visual identity utilizes on a custom drawn logotype referencing informal 20th century tapas bars common throughout central Spain, particularly around Madrid and Andalusia. Contrasting typography is a key motif - the custom spencerian script style 'Bar' paired with an industrial grotesque 'Vinazo'. Unusual details such as square internal counter-forms give character to an otherwise typical letterforms.
Menus, Map & Ephemera
The menus use multiple typefaces for easy digestibility and a unique, considered feel. A custom map of Spanish wine regions, Denominaciones de Origen Protegidas (DOP), is included to help understand terroir and geography for the extensive wine list. Custom cellophane bar napkins were ordered from Spain to add a subtle attention to detail uncommonly seen in the US.
A oblong blade sign was chosen to stand apart from the typical awning-covered streetscape in Park Slope. Custom injection molded signage was chosen for the interior identification signage to allow for a precise, tactile interpretation of the typography.
Orange, ochre and brown was chosen as the primary color palette to match the pine and terracotta bar.
Notes on the font choices
. For the menus and other body copy, Elisettta by Sudtipos was chosen for its beautiful swashes and flourishes, applied light-heartedly on the regulatory signage and exterior a-frames.
The restaurant project's scope included the logotype, typography, color palette, signage, menu for all services, Spanish wine dop map, wine list, pen, deli pattered wrapping paper, business cards, tote bag, regulatory signage, identification signage, digital assets for social media and web.
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