Brand identity, signage, menus, website & collateral for Fausto. The logotype was inspired by industrial yet quirky typography seen throughout Rome.
The restaurant identity included all key elements: the exterior signage, considering both vehicular and pedestrian traffic, the storefront / facade and the impression made while entering, down to all aspects of the guest experience. This included the menu design, sourcing fine paper and pre-printing the logo for better usage during service. Italian typography was selected for the headings and body copy. Other collateral such as matches were included.
The color palette and overall visual direction were selected to match the dark, more masculine feel of the interiors.
In addition to the identity Fausto features numerous photos taken by Drew Heffron throughout travels in southern Italy, particularly in Ischia, Campania and Sicily.