Lalou menu placesetting
lalou natural wine club insert flyer
lalou hand-drawn logotype from bordeau in didone style
lalou promotional illustrations for happy hour and producer nights in brooklyn
lalou placemat for kids coloring

Lalou Visual Identity

Visual Identity, Custom logotype, Signage, Website, and collateral for acclaimed Brooklyn Natural Wine Bar.

The logotype was inspired by a trip to Bordeaux and preserved broad-side signage still visible within the historic center - a condensed serif in the Didone-style commonly used for châteaux wine publicity since the early 1900s. Like most modern natural wine bars, a hand-drawn element plays heavily into the identity to speak to the provenance and small batch nature of the products sold.

In addition to the standard fair: logo, menu and signage, we created on-going publicity and ephemeral items including a placemat, wine club promotional materials, no choking signage, and more.

Photos by Liz Clayman