A rebrand for Superpedestrian, a smart scooter company based in Cambridge, MA with a global presence. Previously LINK scooters, the goal was to evolve the brand to a more ownable name.

The icon evokes speed and motion, even 'flying', while the logotype was selected based on legibility for the length of the word.

A contrasting slab-serif typeface was chosen as the accompanying font for communications, collateral and marketing.

Superpedestrian icon
Superpedestrian Logo lockup
Superpedestrian icon
Logo overview
superpedestrian logo genesis
Superpedestrian Digital homepage
Brand Launch Scheme