Target Zero Identity
Visual identity design for Target Zero, a selection of zero-waste products offered in-store.
Working within Target's brand standards, we created an identity for a new offering within stores of zero waste products. The challenge was to make the offering cohesive within the target brand yet distinctive within the retail context.
The solution is a simple fade of the word zero, utilizing a halftone pattern. The halftone is used as a motif throughout the identity. Signage was printed on raw, uncoated cardboard. Custom icons build on the sustainable aspects of products offered.