target zero logo
target zero brand guidelines
target zero brand guidelines
brand guidelines dos and donts
target zero custom icons
target zero custom halftone dot pattern

Target Zero Identity

Visual identity design for Target Zero, a selection of zero-waste products offered in-store.

Working within Target's brand standards, we created an identity for a new offering within stores of zero waste products. The challenge was to make the offering cohesive within the target brand yet distinctive within the retail context.

The solution is a simple fade of the word zero, utilizing a halftone pattern. The halftone is used as a motif throughout the identity. Signage was printed on raw, uncoated cardboard. Custom icons build on the sustainable aspects of products offered.

Agency: BBMG
Client: Target